My 2019 Money Fail
Nicole Iacovoni

Nicole Iacovoni

Nicole Iacovoni is a financial therapist, licensed psychotherapist, and writer for women entrepreneurs who are tired of struggling financially and feel overwhelmed by the emotional up’s and down’s of growing a business.

Share With
Your Besties:

My 2019 Money Fail

My client and I were hard at work together…

…huddled over her computer as we figured out her brand new spending plan.

It was so cool to see her lose her “spending plan virginity”.

One moment, she was excited…smiling…so happy to be taking charge of her finances.

The next minute, she was crying…discouraged…and ashamed of all the money she’d wasted on eating out and daily lattes.

Love/hate relationships with money are something I see a lot…

…and it doesn’t feel good.

As my client and I worked through her complicated feelings about her money…

…and all the feels coming up for her with her spending plan…

…she started apologizing to me for being “so bad with money”.

Hold up, girl.

There is no judgement or shame in this money game.

When I pointed this out, she said, “But you’re so good with money and when I compare that to where I’m at, I just want to give up”.

And this started a deep dive convo into all my money mistakes of the past…

…and how even now, I’m still learning about how to be a good partner to my money.

In fact, I had a major money fail in 2019

…I chased paper and took on too many things.

I really wanted to maximize my earning potential in 2019…

…so I said “yes” to every income producing opportunity.

Next thing I knew, I was teaching college classes full-time…seeing a full caseload of clients…

…supervising and training new therapists in my counseling practice…

…and teaching an online program…all at the same time.

I made good money but felt absolutely exhausted and grouchy.

There were tasks I took on that I didn’t really like…just to make more money.

And that felt completely icky and made me dread getting out of bed some days.

Totally not worth it.

But rather than beating myself up over this money fail…

…or labeling myself as a money failure…

…or feeling guilty or ashamed that I don’t have my money relationship totally put together all the time…

…I simply see this mistake as a learning opportunity to guide what I do next.

So, my plan for 2020 is to:

Say “yes” to business projects I absolutely adore and say “no” to everything else.

My money doesn’t want me running around like a chicken with it’s head cut off.

Neither does yours.

The business projects I’m passionate about are the ones I’m naturally good at anyway… like 1:1 Money Therapy and small group Money Therapy.

So, in 2020, I’m trimming the fat off my biz…focusing solely on those two services…

…raising my rates…and committing myself to giving clients exceptional, life changing results…

…while not losing my damn mind trying to do a million things at once.

For me, this is the year of focusing on quality over quantity…

…focusing more on what I can do for money (like offering incredible value to clients)…

…instead of focusing on what my money will do for me.

Are money mistakes of the past bringing you down? Want to dial in on what to do better in 2020?

Contact me here and book a 30 minute discovery call at no charge.

I’m scheduling calls between now and mid-January. Grab a spot before it’s booked!

Money Love & Hugs


Whether you’re just starting out in your business or you’ve been at it for years, The Comfy Couch is a safe place to explore your entrepreneurial journey…to discover that you’re not the only one who gets grouchy and sad when business challenges pop up…and to learn how to drop money shame and business drama like a bad habit.

Grab a hot cup of coffee or huge glass o’ wine (no judgement), a cozy blanket, and get ready to binge on a blog that’s bursting with info and #inspo on loving your money and your biz!

Free Money Planner

If your money relationship is on the rocks or if you’re looking for a fun way to deepen your relationship with all things money, grab the free Date Your Money Planner.

Heal Your Money Relationship
Money Management
Money Mindset
Navigating Money With Your Partner
Business STrategy & Growth
The Emotional Side of Entrepreneurship
Business Challenges & Solutions
Free Resources

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like...

You're almost there!

Enter your details here and the Date Your Money Planner will be on its way to your inbox.