How you do what you do.
Your unique approach.
How your work is different.
What you stand for.
Why your business exists.
What you love to talk about.
Telling your business story
and connecting with customers
through written word.
The words you use.
Phrases you say often.
Your tone of voice.
Using typewriters, money, books, & journals as visuals makes it clear what I do.
My logos & graphics pop with bright, bold colors which represent my lighthearted but powerful personality.
I love 80's/90's pop culture, so my visuals tie in geometric shapes and colors from those decades.
Animated gifs add fun and playfulness while highlighting the important message in the copy.
My message is geared toward women with personal brand, service-based businesses. This clarity shows who my services are for.
This core message is repeated throughout my website, driving home the importance of clear, compelling branding & copywriting.
It's clear that I value each client's uniqueness and aim to infuse their one-of-a-kind personality into their branding & copy.
I give my clients complete permission to be themselves & want them to know that the key to setting yourself apart from the competition is letting your personality shine through your biz.
I show my style by comparing myself to Kindergarten Cop and using word plays like "Undercover COPywriter".
No one else has my combination of experience (cop, therapist, writer, money therapist, author). My brand showcases my wide array of skills.
My superpower is using analogies & metaphors to make complicated topics simple. I demonstrate this ability in my copy and branding.
My copy conveys my no-nonsense, let's get down to business (but have a shit ton of fun doing it!) attitude. The brand gives you a taste of what it's like working with me.
My tone is a bit sarcastic to add humor, while also being supportive and client-centric. This shows I care about my clients and I'm not here to dick around.
"If your copy sucks, your sales suck." My voice is honest & to the point.
I use everyday language & avoid technical jargon to maintain a feeling of fun and relatability.
I use words like "swoon-worthy" and "amazeballs" often and weave those into my copy to convey my voice. I'm also always quoting my favorite movies, so I bring that quality into my branding.
I also share stories about how I've helped clients through my work and clear state what you'll experience while working with me.
My copy shares the story of my "scenic route" career path & how I became the copywriter & branding creative I am today.
You'll find personal tidbits about me scattered throughout my copy, which helps you come to know me & decide if I'm the girl for you.
I connect with current/potential clients through fun, playful copy that makes them feel like they've known me for years.