How you do what you do.
Your unique approach.
How your work is different.
STYLE
3
What you stand for.
Why your business exists.
What you love to talk about.
MESSAGE
2
Logos.
Graphics.
Color palettes.
VISUALS
1
What the fuck is branding anyway?
Telling your business story
and connecting with customers
through written word.
COPY
5
The words you use.
Phrases you say often.
Your tone of voice.
VOICE
4
3
2
Your brand is more than just your logo.
1
What most business owners get wrong about branding...
Is your branding holding your business back?
Here's an important question for you...
Your brand and copy need to lean on and reinforce each other
Your brand needs to reflect your uniqueness and stand out from the crowd
My approach to branding
In the words of Levar Burton...
I get ridiculously obsessed with your business.
Some call it stalking. I call it creative curiosity.
I (lovingly) troll your website to uncover all the gems and look for ways to upgrade your swoon factor
I get to know you intimately as a person and incorporate your one-of-a-kindness and business story into your brand, messaging, and more
I’m not afraid to take creative risks, think outside the box, and get people talking about you and your biz non-stop
I blend together all the stuff that is YOU!
"You don't have to take my word for it!"
Check out my work for yourself!
I believe that your business is an extension of you.
Your branding should spotlight your brilliance & badassery.
Using typewriters, money, books, & journals as visuals makes it clear what I do.
My logos & graphics pop with bright, bold colors which represent my lighthearted but powerful personality.
Fun, colorful, 80's/90's vibe
COPY
VOICE
STYLE
MESSAGE
VISUALS
I love 80's/90's pop culture, so my visuals tie in geometric shapes and colors from those decades.
Animated gifs add fun and playfulness while highlighting the important message in the copy.
My message is geared toward women with personal brand, service-based businesses. This clarity shows who my services are for.
This core message is repeated throughout my website, driving home the importance of clear, compelling branding & copywriting.
Your are the face, voice, & brand of your business. Own that shit.
Copy
Voice
style
MESSAGE
Visuals
It's clear that I value each client's uniqueness and aim to infuse their one-of-a-kind personality into their branding & copy.
I give my clients complete permission to be themselves & want them to know that the key to setting yourself apart from the competition is letting your personality shine through your biz.
I show my style by comparing myself to Kindergarten Cop and using word plays like "Undercover COPywriter".
Light-hearted yet powerful
copy
voice
style
message
visuals
No one else has my combination of experience (cop, therapist, writer, money therapist, author). My brand showcases my wide array of skills.
My superpower is using analogies & metaphors to make complicated topics simple. I demonstrate this ability in my copy and branding.
My copy conveys my no-nonsense, let's get down to business (but have a shit ton of fun doing it!) attitude. The brand gives you a taste of what it's like working with me.
My tone is a bit sarcastic to add humor, while also being supportive and client-centric. This shows I care about my clients and I'm not here to dick around.
"If your copy sucks, your sales suck." My voice is honest & to the point.
Girl Next Door. Straightforward.
Filled with Humor & Movie quotes.
copy
voice
style
message
visuals
I use everyday language & avoid technical jargon to maintain a feeling of fun and relatability.
I use words like "swoon-worthy" and "amazeballs" often and weave those into my copy to convey my voice. I'm also always quoting my favorite movies, so I bring that quality into my branding.
I also share stories about how I've helped clients through my work and clear state what you'll experience while working with me.
My copy shares the story of my "scenic route" career path & how I became the copywriter & branding creative I am today.
Former cop & therapist turned copywriter & money therapist.
COPY
voice
style
message
visuals
You'll find personal tidbits about me scattered throughout my copy, which helps you come to know me & decide if I'm the girl for you.
I connect with current/potential clients through fun, playful copy that makes them feel like they've known me for years.
