Money Relationship Myths
Nicole Iacovoni

Nicole Iacovoni

Nicole Iacovoni is a financial therapist, licensed psychotherapist, and writer for women entrepreneurs who are tired of struggling financially and feel overwhelmed by the emotional up’s and down’s of growing a business.

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Money Relationship Myths

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The Honeymoon period. It’s the absolute BEST part of any relationship.

When you’re gazing into the eyes of your new lover, the world seems to stand still. You feel butterflies in your stomach 24/7. You’re so distracted with daydreaming about your hottie that you accidentally pour salt in your coffee…and you feel like a giddy school girl every time you see your bae’s number pop up on your phone.

You can’t get enough of each other. It’s all so PERFECT.

But with time, the relationship begins to move out of the honeymoon phase and into the next stage of the relationship…

…and you and your sweetie start to reveal who you really are.

At the start of the relationship, you made sure you always looked your best…hair done…cute outfit…smooth, silky legs ALWAYS.

But all that takes a ton of work…and as you became more comfortable in your relationship…you relaxed more. High ponytail? That’ll do. Lounging together on the sofa in sweatpants instead of dining out? Hells yeah. When was the last time you shaved your legs? Who cares.

When the glow of the honeymoon phase wears off, you start to notice the negative aspects of your partner…the gloves come off…and the cooing, cuddling, and sweetness morph into arguing over the toilet seat being left up and grumbling about loud chewing and dirty laundry left scattered on the floor.

It happens in EVERY relationship…even the relationship you have with YOUR MONEY.

When money is flowing into your business and all the bills are paid on time…it’s like being head-over-heels in love with your money…totally smitten and enjoying the hot rush of the honeymoon phase.

But when you’ve got empty slots on your calendar that should be filled with clients…and you add up all the debt you’re carrying…your money relationship doesn’t seem all sunshine and rainbows anymore.

You’re shocked to find that your money isn’t all it’s cracked up to be…it disappoints you…

…and you feel grouchy and irritated that your money isn’t meeting your expectations in this relationship.

You find yourself in fights with your money…pointing blame…calling names.

It happens in every relationship…and the money relationship is no different.


Because we all buy into myths…money relationship myths.

When it comes to romantic relationships, we learn relationship myths from fairytales and movies. We hear the swells of romantic music…see couples running off into the sunset…living happily ever after…and buy into the idea that relationships should be fun, easy, and full of passion…ALL THE TIME.

But that is SO not reality! And if you expected your relationship to be just like Noah and Ally in The Notebook, you’d be super bummed and pleading with your partner to “just be a damn bird with you already!”

We also buy into money relationship myths that we pick up from our parents…movies…friends…and most of all, ADVERTISERS.

And believing that those money relationship myths are true can undermine your relationship with money…make you feel resentful and anxious about money…and sabotage your financial success.

Money Relationship Myths

So, let’s break down the 3 Most Common Money Relationship Myths that are keeping you from having a healthy relationship with money:

Myth: You can have it all

MONEY RELATIONSHIP MYTH #1 – You can have it all.

This money relationship myth is HALF true.

You can have it all…just not all at the same time.

I’m sure you have big dreams for what you and your money will do together and all the things your money will bring to your life.

That’s cool.

But if you think that your money is going to bring you the dream house…the boat…the six figure launch…

…the month long vacation to Greece…and pay off all your student loans in the same year…

…you really are dreaming.

You don’t want to set up your money relationship to fail…so you need to have realistic expectations.

You can have all the things on your bucket list…eventually.

Just don’t be like Veruca Salt when she demands a golden goose…and another pony…and the whole world…NOW!

Your money will wait forever

MONEY RELATIONSHIP MYTH #2 – Your money will wait forever to be a priority in your life.

Just like a romantic partner, your money needs your time and attention…

…it needs loved up on and made a priority.

And that’s why you need to religiously schedule MONEY DATES. (Don’t know what a money date is? Get all the juicy details in the free Date Your Money Planner.)

If you don’t make your money a priority…it isn’t going to wait around for your attention.

It’s gonna jet…and go find someone else who will meet it’s needs.

Just like on Friends when Ross professed his love for Rachel…and she dismissed him…saying she just wanted to be friends…

…and then Ross moved on and started dating Emily…and Rachel was super jealous…and filled with regret for not appreciating what Ross had to offer.

Your money is professing it’s love for you whenever it’s around. Don’t be a Rachel and put your money in the friend zone or ignore it completely.

And don’t make the mistake of assuming it’s gonna wait for you to notice it and love it back. Set aside an hour every week to see where your money is going…what it’s been doing…and make plans for the future with your money.

The grass is greener

MONEY RELATIONSHIP MYTH #3- The grass is greener. The bank accounts are bigger.

Couples get into deep trouble when they look at other people’s relationships and make a comparison.

“Her husband cooks dinner EVERY night while my husband plays video games on his phone! Why can’t my hubby be more like that?”

“Jess and her wife are always taking trips together and going on romantic adventures but I haven’t had a getaway with my wife since we got married. What gives?”

You might do this very same thing with money relationships.

“OMG…she drives the Land Rover I’ve always wanted! I wanna do what she does so I can have what she has!”

“Her first launch brought in $100,000…while I’m on my third launch and can’t beat $20,000! This sucks! What am I doing wrong?”

Looks can be deceiving…the grass isn’t always greener…even if it appears that way.

You don’t know what that woman had to do for that Land Rover.

Maybe it was something totally sh*tty…something you would never want to do yourself.

Or maybe she lays awake at night worrying about how to pay that massive car payment.

That $100,000 launch you see smeared all over Insta?

What she’s not posting is that she spent $150,000 in Ads.

Do you still want what she’s got?…cause what she’s really got is a $50,000 loss.

Keep your eyes on your own paper…I mean, relationship…I mean, money.

The next time you’re feeling grouchy toward your money…or wishing your money would do more for you…or gettin’ all green eyed with envy over those 7-figure entrepreneurs…look back on these money relationship myths and see if you’re falling for one of them.

Take some time to remember the honeymoon phase you once had with your money and work to add some romance and passion back into your money relationship by being patient with your money, taking time to make your money a priority (and love up on it a little), and keeping your eyes on your own paper.

Wishing that working with your money was fun and flirty…like a hot date with George Clooney? Ready to drop the money shame like a bad habit, watch money pour into your biz, and feel like you’re crushing all your financial goals?

If that sounds like a miracle to you, hop on the MONEY THERAPY Program wait list here.

Enrollment opens in September 2020…and it’s gonna rock your financial world.

Money Love & Hugs


Whether you’re just starting out in your business or you’ve been at it for years, The Comfy Couch is a safe place to explore your entrepreneurial journey…to discover that you’re not the only one who gets grouchy and sad when business challenges pop up…and to learn how to drop money shame and business drama like a bad habit.

Grab a hot cup of coffee or huge glass o’ wine (no judgement), a cozy blanket, and get ready to binge on a blog that’s bursting with info and #inspo on loving your money and your biz!

Free Money Planner

If your money relationship is on the rocks or if you’re looking for a fun way to deepen your relationship with all things money, grab the free Date Your Money Planner.

Heal Your Money Relationship
Money Management
Money Mindset
Navigating Money With Your Partner
Business STrategy & Growth
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Business Challenges & Solutions
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