What is Money Therapy
Nicole Iacovoni

Nicole Iacovoni

Nicole Iacovoni is a financial therapist, licensed psychotherapist, and writer for women entrepreneurs who are tired of struggling financially and feel overwhelmed by the emotional up’s and down’s of growing a business.

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What is Money Therapy

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If you asked me, “what is money therapy?”, I could define it like this:

MONEY THERAPY- the process by which psychological theories and interventions are used to solve financial problems and improve the relationship with money.

But I’m not one of those boring, stuffy therapists that sit you on a couch and simply ask you how you feel…so standard definitions aren’t really my style.

As the creator of MONEY THERAPY, I’ve got a lot more to say about what money therapy really is…

…and I want you to know all the juicy details about it because I’m confident that MONEY THERAPY can turn your drab, anxiety-ridden relationship with money into a drool-worthy love affair.


Most people have complicated feelings when it comes to money…and even have intense emotional reactions to it…and this is often because they just don’t understand money.

Personal finance can feel overwhelming…complicated…and intimidating when you don’t understand how it all works.

We aren’t taught about money in ways we can related to, so our minds have a hard time making sense of it…and our lack of financial literary creates big financial problems in our lives.

Even when we seek help from a professional financial planner or advisor, we often feel dazed and confused as weird terms like “diversification”, “asset allocation”, and “compounding interest” are thrown around.

It all seems so foreign and unfamiliar…and you walk away from those meetings frustrated that you don’t know any more about money now than you did when you walked in.

The worst part is that most financial professionals only focus on what to do with your money…how to behave with it…and never explore how you think or feel about money.

Money management is important…but the way you behave with money is completely influenced by your thoughts and feelings about money.

If you have negative thoughts and feelings about money…

…like there’s never enough…or feeling you have to be very careful with it…or you avoid dealing with money because it feels scary…

…those thoughts and feelings will undermine any steps you try to take toward making good decisions with your money.

So, we gotta get in there and fix up your thoughts and feelings about money…and turn that toxic relationship with money into a healthy, happy one.

That’s what MONEY THERAPY is all about.

MONEY THERAPY walks you through the process of identifying the thoughts, feelings, and behaviors that are keeping you stuck in a crappy financial situation and teaches you the skills and tools you need to turn that money mother around.


The goal of MONEY THERAPY is to get you seeing your money as a friend and not a foe…

…to see money positively and feel confident about your finances rather than anxious and full of self doubt…

…to end the fear of not having enough money and replace it with a higher bank account balance.

The objective is to think and feel better about money so you can behave better with money…

…to improve your relationship with money so you can improve your entire financial life.

Not only that, but learning about money needs to be FUN…interesting…exciting…entertaining…

…because if it’s boring, you won’t do it. You’ll avoid it like the plague…or COVID-19.

MONEY THERAPY is designed to make money feel fun and flirty…like a hot date with Chris Hemsworth…so you’ll never want to bail on tending to your finances again.

Simply put, MONEY THERAPY shows you how to have more in your life…

More clients. More profits. More confidence. More freedom. More pleasure. More power.

*The good kind of power that you use to help others, not the crumby kind of power that you hold over others.


Are you a woman entrepreneur, coach, or creative who’s a total rockstar at what you do…but aren’t that great with money?

Do you feel like your relationship with money isn’t so hot…but instead of figuring out how to get in control of your finances, you bury your head in the sand and stuff bills into the back of your desk drawer? (Outta sight, outta mind, right?)

Are you constantly flustered and overwhelmed trying to figure out how to make more profits in your business…without spending a small fortune on advertising or making sleazy sales calls?

Do you lay awake at night worrying about how to pay all the bills and still bring home a paycheck…wondering where the hell all your money is going?

Do you feel caught in a never-ending cycle of under-charging because you’re afraid no one will be able to afford you…and feel like there’s no way you’ll have the lifestyle you really want because you’ll never have enough money?

If you read all that and thought, “OMG! You’re in my head!”, MONEY THERAPY is for you.

I created MONEY THERAPY specifically for women entrepreneurs to help them change their emotional attachment to money…to help them improve their relationship with money…and improve their relationship with themselves. (You’re WORTH it, babe!!)

MONEY THERAPY is a blend of business strategy + financial planning + mental/emotional support…so you can get in control of your finances, make a boatload of money doing work you love, feel confident in your financial decisions, and use your financial power to change the world for the better.


If you’re ready to ditch the money drama, make your finances a priority, and finally feel good about #allthingsmoney, I’d love to do MONEY THERAPY with you.

There’s a couple ways we can work together:


Me + You + Your Money…1-on-1…for an intensive 3-hour session of money mentoring + business strategy to transform your business and financial life…followed by a 1-hour session a week later to answer any looming questions and fine tune your plan moving forward.

This VIP day is all about wiping out debt, gaining financial confidence, up leveling your biz, and making more profits…and managing money like it’s a walk in the park with your favorite furry friend.

It’s like having a business strategist + financial planner + therapist all in one!

If you’re craving some personalized attention and getting my eyeballs all over your money to see what’s working, what’s not, and how to make your money work even better for you…you’ll dig MONEY THERAPY VIP.

*Applications for MONEY THERAPY VIP are accepted 2-3 times a year.


This is a self-paced group mentorship program for entrepreneurs, coaches, and creatives who want to learn how to love their money, make more profits, and take control of their finances.

It’s a full year of weekly Money Therapy Sessions for You + Your Money to Build a Love Affair that Lasts a Lifetime….with a splash of group coaching with yours truly.

The program is designed to help you get in control of your spending and stop living paycheck to paycheck…see tending to your money as something fun and flirty so you stop brushing your finances under the rug…feel more confident talking honestly about money with your partner/spouse/clients/friends/family…and wipe out debt and save for your future so you can live the life you want.

In your own time. At your own pace. In the comfort of your home. Snuggled up in your favorite pj’s.

*Enrollment for the MONEY THERAPY ONLINE PROGRAM opens every December and the program kicks off the first week of January each year.

Wanna know more about MONEY THERAPY and how it can help you?

Savor on all the delicious details right here.

And if you have a burning MONEY THERAPY question, email me here.

I’ll be standing by with a gallon of black coffee and a stack of double stuffed Oreos.

Money love & hugs, ($O$O$O)


Money Love & Hugs


Whether you’re just starting out in your business or you’ve been at it for years, The Comfy Couch is a safe place to explore your entrepreneurial journey…to discover that you’re not the only one who gets grouchy and sad when business challenges pop up…and to learn how to drop money shame and business drama like a bad habit.

Grab a hot cup of coffee or huge glass o’ wine (no judgement), a cozy blanket, and get ready to binge on a blog that’s bursting with info and #inspo on loving your money and your biz!

Free Money Planner

If your money relationship is on the rocks or if you’re looking for a fun way to deepen your relationship with all things money, grab the free Date Your Money Planner.

Heal Your Money Relationship
Money Management
Money Mindset
Navigating Money With Your Partner
Business STrategy & Growth
The Emotional Side of Entrepreneurship
Business Challenges & Solutions
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